Okkia

BRAND BUILDING E-COMMERCE WHOLESALE SOCIAL MEDIA ADVERTISING

ITALIAN MIXED FRY

Welcome to a triptych of Italian surrealism, sun-kissed tension and unexpected intimacy.
Italian Mixed Fry is a campaign made of three parallel scenes: a cartomancer in velvet-lit mystery, a husband at the gym pushing more than just weights, and a wife basking seaside, sunglasses on, secrets intact.
Different places, different stories connected by the same playful, ironic, unapologetically Mediterranean energy.
A visual mixtape of retro moods, bold styling and cinematic storytelling.

Campaign name

ITALIAN MIXED FRY

Year

Challenges

Three stories, one universe. Making it feel like the same film.

Each setting had a soul of its own, but the goal was unity. We stitched everything together through color, framing and attitude keeping the visual temperature high and the narrative open-ended.

The Inspirations

A visual remix of Italian summers, pop culture, and private fantasies.

Think soap operas, glossy postcards, italian dramas, vintage astrology, and that sense of voyeurism from watching strangers at the beach. Our references were cinematic, playful, and just a little too specific to be entirely made up.

Final Thoughts

There’s something delicious in not knowing the whole story.

Italian Mixed Fry doesn’t serve explanations. Just glimpses, suggestions, and that Mediterranean feeling of watching life unfold loud, beautiful, and slightly absurd.